![](https://i1.wp.com/esrawe.com/2018esrawe/wp-content/uploads/2024/04/ESRAWE-Showroom-Materials1.jpg?fit=2376%2C1362&ssl=1)
Materials Showroom
The project is conceived as a stage that connects the city, architecture, and the user. It introduces the street into the site to establish a bond with the community and integrate the brand into the urban fabric, providing a public, landscaped, and permeable plaza.
The intervention is expressed as permeable, urban, and easily accessible. While offering the city a pleasant sculptural and landscaped space, it houses a spacious and open showroom.
The gallery is expressed as a canvas, with continuous and neutral materiality, allowing the products distributed by the brand to provide prominence and character, presented as a gallery.
The exterior walls and floors are expressed in a neutral and timeless materiality, they evoke a familiar and approachable character both for the community and the brand’s customers, speaking the language of its Latin context.
![](https://i1.wp.com/esrawe.com/2018esrawe/wp-content/uploads/2024/04/ESRAWE-Showroom-Materials2.jpg?fit=2376%2C1362&ssl=1)
![](https://i2.wp.com/esrawe.com/2018esrawe/wp-content/uploads/2024/04/ESRAWE-Showroom-Materials3.jpg?fit=2376%2C1362&ssl=1)
![](https://i1.wp.com/esrawe.com/2018esrawe/wp-content/uploads/2024/04/ESRAWE-Showroom-Materials4.jpg?fit=2376%2C1362&ssl=1)